Building Place Branding of Kampung Cabe with Community at Desa Kabasiran Parung Panjang
Keywords:
branding, place branding, village tourism
Abstract
Building a Tourism Village for Kampung Cabe in Kabasiran Village, is a community initiative that grows from their concern for enhancing economic welfare. However, its existence in the past two years has not had a significant effect. There are still many people who do not know Kampung Cabe and are influenced by the image of Kabasiran Village which is associated with poverty. This study aims to formulate strategy for Kampung Cabe to build strong place branding. This research is using a qualitative method with exploratory approach. Data collected by observation, interviews, questionnaires and study literature. The result is to build a strong place branding for Kampung Cabe, there are three steps namely redefining the identity of the values and products that would be conveyed, increase community participation in developing place branding and build pentahelix partnership between government, society, acedemics, business, and media.
References
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Sukmaraga, Ayyub. Nirwana, A. (2016). City Branding : Sebuah Tinjauan Metodologis Dengan Pendekatan Elaboratif, Praktis dan Ilmiah. Journal of Art, Design, Art Education & Culture Studies, 1, 1–19.
Tiana, Dede; Yusuf, A. (Universitas S. (2018). Pengaruh Place Branding Dan Citra Terhadap Keputusan Mengunjungi Destinasi Wisata Taman Sri Baduga Kabupaten Purwakarta. Value : Journal of Management and Business, 8, 352–360. Retrieved from https://journal.unsika.ac.id/index.php/value/article/view/1692
Tonkovic, A. M., Veckie, E., & Veckie, V. W. (2015). Aplications Of Penta Helix Model In Economic Development. Economy of Eastern Croatia Yesterday, Today, Tommorow, 4, 385–393. Retrieved from https://ideas.repec.org/a/osi/eecytt/v4y2015p385-393.html
Viosca, R. C., Bergiel, B. J., & Balsmeier, P. (2004). Effects of the electronic Nigerian money fraud on the brand equity of Nigeria and Africa. Management Research News, 27(6), 11–20. https://doi.org/10.1108/01409170410784167
Wibawanto, S. (2015). Pendekatan konseptual place marketing dan place branding dalam destination branding. Fokus Bisnis: Media Pengkajian …. Retrieved from http://journal.stieputrabangsa.ac.id/index.php/fokbis/article/view/47
Yusuf, Abdul; Sulaeman, E. (2014). Pengaruh Atribut Produk Wisata Terhadap Place Branding Dan Implikasinya Terhadap Keputusan Mengunjungi Destinasi Wisata Pantai. Jurnal Ilmiah Solusi, 1(1), 87–94.
Almeyda-ibáñez, M., George, B. P., Tourism, J., Marketing, S., & Almeyda-ibáñez, M. (1947). The evolution of destination branding : A review of branding literature in tourism The evolution of destination branding : A review of branding literature in tourism.
Anholt, S. (2005). Some important distinctions in place branding. Retrieved from http://www.academia.edu/download/60272700/1.2_Anholt_Editorial_-_Some_Important_Distinctions_in_Place_Branding20190812-11872-sk290s.pdf
Dzenovska, D. (2005). Remaking the nation of Latvia: Anthropological perspectives on nation branding. Place Branding. Retrieved from https://link.springer.com/article/10.1057/palgrave.pb.5990019
Endziņa, I., & Luņeva, L. (2004). Development of a national branding strategy: The case of Latvia. Place Branding. Retrieved from https://link.springer.com/article/10.1057/palgrave.pb.5990009
Freire, J. R. (2009). ’Local People’a critical dimension for place brands. Journal of Brand Management. Retrieved from https://link.springer.com/article/10.1057/palgrave.bm.2550097
Fuadillah, N. (Universitas N. S. (2018). Pengaruh Place Branding, Promosi, dan Atribut Produk Wisata Terhadap Keputusan Berkunjung Melalui Citra Destinasi Sebagai Variabel Intervening Pada Destinasi Wisata Pantai Teluk Penyu Kabupaten Cilacap. Management Analysis Journal, 7. https://doi.org/https://doi.org/10.15294/maj.v7i3.24135
Hanna, S., & Rowley, J. (2017). Do Places Have a Personality?: A Perspective from Place Branding. … Place Branding Methodologies and Theory for …. Retrieved from https://www.igi-global.com/chapter/do-places-have-a-personality/163009
Hapsari, A., & Mutawali, M. (2019). Analisis SWOT Sebagai Perencanaan Desa Wisata Edukasi Agrikultur Cabe Dengan Pendekatan Konsep Pariwisata Berbasis Masyarakat di Desa Kabasiran, Parung Panjang, Kabupaten Bogor. Jurnal Pemasaran Kompetitif, 3(1), 15. https://doi.org/10.32493/jpkpk.v3i1.3601
Hardianto, W. T., Sumartono, MR.Khairul Muluk, & Wijaya, A. F. (2017). Tourism Investment Services in Batu City With Penta Helix Perspective. International Journal of Management and Administrative Sciences (IJMAS), 5(05), 17–22.
Hudson, S., Cárdenas, D., Meng, F., & Thal, K. (2017). Building a place brand from the bottom up: A case study from the United States. Journal of Vacation Marketing, 23(4), 365–377. https://doi.org/10.1177/1356766716649228
Irvine, W., & Anderson, A. R. (2013). The impacts of foot and mouth disease on a peripheral tourism area: The role and effect of crisis management. Tourism Crises: Management Responses and Theoretical Insight, (March), 47–60. https://doi.org/10.1300/J073vl9n02_05
Ivani, S. Z. N. (2015). Pengaruh City Branding " Enjoy Jakarta " Terhadap Citra Kota Dan Keputusan Berkunjung Youth Traveler Ke Jakarta Jurusan Manajemen. Manajemen, Jurusan Ekonomi, Fakultas Bisnis, D A N Syarif, U I N Jakarta, Hidayatullah, (1), 1–140.
Kavaratzis, M., & Hatch, M. J. (2013). The dynamics of place brands: An identity-based approach to place branding theory. Marketing Theory. Retrieved from https://journals.sagepub.com/doi/abs/10.1177/1470593112467268
Novianti, K. R. (2020). The Penta-helix: A sustainable tourism strategy of Bali’s villages. Jurnal Inovasi Ekonomi, 5(03), 125. https://doi.org/10.22219/jiko.v5i03.10921
Osei, C., & Gbadamosi, A. (2011). Re-branding Africa. Marketing Intelligence & Planning. Retrieved from https://www.ingentaconnect.com/content/mcb/020/2011/00000029/00000003/art00005
Ramadhan, A. H., Suharyono, & Kumadji, S. (2015). Pengaruh City Branding Terhadap Minat Berkunjung Serta Dampaknya Pada Keputusan Berkunjung (Survei pada Wisatawan Kota Surabaya 2015). Jurnal Administrasi Bisnis (JAB), 28(1), 1–7. Retrieved from http://administrasibisnis.studentjournal.ub.ac.id/index.php/jab/article/view/1149
Sukmaraga, Ayyub. Nirwana, A. (2016). City Branding : Sebuah Tinjauan Metodologis Dengan Pendekatan Elaboratif, Praktis dan Ilmiah. Journal of Art, Design, Art Education & Culture Studies, 1, 1–19.
Tiana, Dede; Yusuf, A. (Universitas S. (2018). Pengaruh Place Branding Dan Citra Terhadap Keputusan Mengunjungi Destinasi Wisata Taman Sri Baduga Kabupaten Purwakarta. Value : Journal of Management and Business, 8, 352–360. Retrieved from https://journal.unsika.ac.id/index.php/value/article/view/1692
Tonkovic, A. M., Veckie, E., & Veckie, V. W. (2015). Aplications Of Penta Helix Model In Economic Development. Economy of Eastern Croatia Yesterday, Today, Tommorow, 4, 385–393. Retrieved from https://ideas.repec.org/a/osi/eecytt/v4y2015p385-393.html
Viosca, R. C., Bergiel, B. J., & Balsmeier, P. (2004). Effects of the electronic Nigerian money fraud on the brand equity of Nigeria and Africa. Management Research News, 27(6), 11–20. https://doi.org/10.1108/01409170410784167
Wibawanto, S. (2015). Pendekatan konseptual place marketing dan place branding dalam destination branding. Fokus Bisnis: Media Pengkajian …. Retrieved from http://journal.stieputrabangsa.ac.id/index.php/fokbis/article/view/47
Yusuf, Abdul; Sulaeman, E. (2014). Pengaruh Atribut Produk Wisata Terhadap Place Branding Dan Implikasinya Terhadap Keputusan Mengunjungi Destinasi Wisata Pantai. Jurnal Ilmiah Solusi, 1(1), 87–94.
Published
2021-10-01
How to Cite
Hapsari, A., & Nani, N. (2021). Building Place Branding of Kampung Cabe with Community at Desa Kabasiran Parung Panjang. Kontigensi : Jurnal Ilmiah Manajemen, 9(2), 531-539. https://doi.org/10.56457/jimk.v9i2.205
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Articles
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