The Influence Of Total Asset Turnover And Net Profit Margin On Return On Asset At PT. Unilever Indonesia Tbk Period 2014-2023
Keywords:
Total Asset Turnover, Net Profit Margin, Return On Asset
Abstract
The purpose of this study was to determine the effect of total asset turnover and Net Profit Margin on Return On Asset at PT. Unilever Indonesia Tbk period 2013-2024. This type of research uses quantitative with an assosiative approach and secondary data in the form of the company’s annual financial statements. The data analysis used is multiple regression analysis, classical assumption test, hypothesis testing and coefficient of determination. Significant test include t test and f test. The result showed that Total Asset Turnover partially had a significant effect on Return On Asset with a tcount value of 26.635 > 2.3642 ttabel and a significance value of 0.000<0.05. And Net Profit Margin partially has a significant effect on Return On Asset with a a tcount value 72.333 > 2.3642 ttabel and a significance value of 0.000<0.05. Simultaneously, Total Asset Turnover and Net Profit Margin have a significant effect on Return On Asset with a value Fcount 2635.695 and Ftabel 4.74 with a significant level of 0.000<0.05.References
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Ghozali, I. (2018). Teori dan Aplikasi Analisis Data dengan SPSS. 8th ed. Semarang: Badan Penerbit Universitas Diponegoro.
Hery. (2015). Analisis Laporan Keuangan. 5th ed. Jakarta: Gramedia Pustaka Utama.
Kasmir. (2015). Analisis Laporan Keuangan. 6th ed. Jakarta: PT RajaGrafindo Persada.
Pangaribuan, H., et al. (2023). A Study of Positive Accounting Practice. Jurnal Penelitian Pendidikan Indonesia, 9(1), 134-145.
Sugiyono. (2017). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Bandung: Alfabeta.
Sugiyono. (2019). Metode Penelitian Kuantitatif, Kualitatif, dan Kombinasi (Mixed Methods). Bandung: Alfabeta.
Sugiyono. (2021). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. 14th ed. Bandung: Alfabeta.
Sujarweni, V. W. (2019). Statistika untuk Penelitian. Yogyakarta: Pustaka Baru Press.
Sujarweni, V. W. (2022). Metodologi Penelitian Bisnis. Yogyakarta: Pustaka Baru Press.
Published
2025-06-30
How to Cite
Cahyani, D., & Dinantara, M. D. (2025). The Influence Of Total Asset Turnover And Net Profit Margin On Return On Asset At PT. Unilever Indonesia Tbk Period 2014-2023. Fin Sinergy: Jurnal Manajemen Keuangan, 3(1), 42-50. https://doi.org/10.56457/fin.v3i1.748
Section
Articles
Copyright (c) 2025 Dewi Cahyani, Mohamad Duddy Dinantara
This work is licensed under a Creative Commons Attribution 4.0 International License.
