The Influence Of Product Quality And Fanatism On The Purchase Decision Of Mie Lemonilo X Nct Dream Products
Keywords:
Product Quality, Fanaticism, Purchasing Decision
Abstract
This study aims to analyze the effect of product quality and fanaticism on purchasing decisions for Lemonilo x NCT Dream noodles. The approach used is quantitative with independent variables of product quality and fanaticism, and dependent variables of purchasing decisions. Primary data were collected through questionnaires from 100 respondents who were Indonesian NCTzens, using the non-probability sampling method and calculated using the Slovin formula. Data analysis was carried out using SPSS 26. The results showed that product quality and fanaticism significantly influenced purchasing decisions both partially and simultaneously. The coefficient of determination (Adjusted R Square) of 59.5% indicates that purchasing decisions are influenced by product quality and fanaticism, while 40.5% is influenced by other factors not studied.References
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Ghozali, I. (2016). Aplikasi Analisis Multivariate dengan Program IBM SPSS 23. Semarang: Universitas Diponegoro.
Ghozali, I. (2018). Aplikasi Analisis Multivariate dengan Program IBM SPSS 25. Semarang: Universitas Diponegoro.
Goddard, W., & Melville, S. (2001). Research Methodology: An Introduction. Cape Town: Juta and Company Ltd.
Haque-Fawzi, M. G., Iskandar, A. S., Erlangga, H., & Sunarsi, D. (2022). Strategi Pemasaran Konsep, Teori dan Implementasi. Pascal Books.
Kotler, P., & Armstrong, G. (2008). Prinsip-Prinsip Pemasaran (12th ed.). Jakarta: Erlangga.
Kotler, P., & Keller, K. L. (2009). Marketing Management (13th ed.). New Jersey: Pearson Prentice Hall.
Kotler, P., & Keller, K. L. (2016). Marketing Management (15th ed.). Pearson Education.
Margono, S. (2004). Metodologi Penelitian Pendidikan. Jakarta: Rineka Cipta.
Noviandi, F. (2022). "Pernyataan Resmi Lemonilo Soal Kasus Fans NCT Dream Rusak Mi Instan di Mini Market." Suara.com.
Nurjaya, N., et al. (2022). Pengaruh Promosi dan Store Atmosphere Terhadap Kepuasan Konsumen pada Pigeonhole Coffee di Bintaro Tangerang Selatan. Jurnal Tadbir Peradaban, 2(2), 147-153.
Sugiyono. (2014). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Bandung: Alfabeta.
Sugiyono. (2017). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Bandung: Alfabeta.
Sugiyono. (2018). Statistika untuk Penelitian. Bandung: Alfabeta.
Sugiyono. (2019). Metode Penelitian Bisnis. Bandung: Alfabeta.
Suharsini, A. (1998). Dasar-Dasar Evaluasi Pendidikan. Jakarta: Bumi Aksara.
Thorne, S., & Bruner, J. P. (2006). Interpretive Description: Qualitative Research for Applied Practice. Walnut Creek, CA: Left Coast Press.
Umar, H. (2008). Metode Penelitian untuk Skripsi dan Tesis Bisnis. Jakarta: Rajawali Pers.
Verencia, N. (2022). "Ramai Soal Bungkus Lemonilo Disobek Diduga Mencari Photocard NCT Dream." Kompas.com.
Wiwaha, M. (2022). "Data Penjualan Mie Instan Terlaris di Shopee dan Tokopedia Periode 17-31 Januari 2022." Katadata.id.
Published
2024-10-31
How to Cite
Febriyanti, D., Casilam, C., & Suparman, Y. (2024). The Influence Of Product Quality And Fanatism On The Purchase Decision Of Mie Lemonilo X Nct Dream Products. Kompartemen: Kumpulan Orientasi Pasar Konsumen, 2(2), 51-61. https://doi.org/10.56457/kompartemen.v2i2.715
Section
Articles
Copyright (c) 2024 Deliana Febriyanti, Casilam Casilam, Yusuf Suparman
This work is licensed under a Creative Commons Attribution 4.0 International License.
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